March 29, 2008

Social media how-to for speakers: seminar follow up

Posted in PR, Social Media tagged , , , , , at 12:31 am by Rebecca Corliss

This post is a follow up from the social media seminar I gave this past Wednesday to a friendly group of national speakers. To those who listened (or anyone else, for that matter) feel free to use this as a resource for your future SM endeavors. Good luck!

And the recap begins….
The key to your successful social media campaign is useful, valuable information and content. I know. Your product is your knowledge. But think! By showing a sampling of what you have to offer through your own blog and online interactions, you could develop a following of people who might hire you in the future. If they need a speaker, they will likely choose someone who has helped them once before.

Remember the David Meerman Scott example?

What is a blog?
A blog (Web log) is an online journal that is constantly updated with new information, or posts.

Where can I sign up for a blog?
WordPress, Blogger and TypePad are a few good ones.

Why is a blogging a good idea?

1) You release more content by blogging = bigger web presence.
2) You give your industry’s online community a reason to visit you often.
3) Blogs are interactive. People can comment and ask you questions.
4) As your blog gains popularity, you could become an industry leader via the Web.
5) People get a sense of your voice, which is especially relevant to speakers. Your business, in essence, is your voice.

What do I write about?
Write about what you feel. What new discoveries have you made about your industry? What helpful information can you give others? What projects are you working on? How does your industry relate to things going on in the news?

If you reference something you read online (blog post, online news article, etc.) make sure to include a direct link to where you read that information.

How can people subscribe to my blog?
Use a service like FeedBurner to create an RSS, or “Really Simple Syndication.” Sign up, enter your blog’s name to burn the feed, click the “Publicize” tab and follow the steps. It will give you an html code to put into a widget for your blog’s sidebar. There are tools to make an email feed as well.

Why is blog monitoring important?
It is just as important to monitor what people are saying about your industry online as well as offline, i.e. magazines, newspapers, television shows, etc. People could be talking about you online and you wouldn’t even know! Or maybe there’s a trend going on that you haven’t heard of yet.

As you start getting to know your industry’s blogs, start commenting on the blogs you read. Share your perspective. When commenting, remember to put your blog’s address in the URL spot. This way people who read your comment can go back and visit your blog if they want.

How do I find blogs that matter to me?
Use Google Blog Search or Technorati. Check out other bloggers’ blogrolls.

Where can I collect the blogs I read all in one place?
iGoogle. MyYahoo. Bloglines.

What is Technorati?
Technorati is an index and search engine for blogs. It does three major things:

1) Provides a search engine to find blogs or blog posts about a certain topic.
2) Gives users the opportunity to “favorite” blogs.
3) Provides a ranking system for blog popularity, called “authority.”

What can Technorati do for my blog?
Create an account and submit your blog so people can find it in Technorati searches. Also, add a Technorati icon to your blog so viewers can add you to their “Technorati favorites.” (A link to your blog will go on that person’s Technorati profile, saying they like your blog.)

How do I get Technorati “authority?”
As other people include inbound links to your blog on their own blogs or Web sites, your “authority” numerically increases. This is good, because it means bloggers are using you as a resource and people can access your blog directly from other locations.

What is Facebook?
Facebook is a social networking site that organizes member’s profiles, social connections and interests. Through Facebook you can have your own profile. Talk about your hobbies, where you went to school, where you’re from and include some contact information.

How can Facebook help me?
Think “network compiling/organizing service.” Friend people that you meet on the road and they can friend you. Now you always have a way to get in touch with them, send them a quick message or follow up with what they’re doing.

1) Check out your friends’ friends lists. Should you introduce yourself?
2) Join Facebook groups to meet others in your industry or those who might be interested in your services.
3) Use the events option to invite your friends to your speaking gigs.

What other social networking sites can I join?
LinkedIn, MySpace, Squidoo and many, many more.

Remember, this is only a very, very brief introduction. Always, the best way to love and live social media is to read all about it.

Here are a few great resources to help you even more:
Common Craft’s RSS In Plain English

Problogger’s Search Engine Optimization for Blogs

Harvard Bussiness’ Why Your Company Needs to Be on Facebook

Todd Defren’s PR-Squared’s Social Media Tactics Series: Making an Entrance in Social Media

Shel Holtz’s Participatory communication: It’s time to break the broadcast habit

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2 Comments »

  1. Marsha Egan said,

    Hey folks, I was on this teleseminar, and it was really great information. And very nicely summarized in this blog. A great primer for anyone wanting to get into SM! Pass it on!!! Marsha

  2. Rebecca Corliss said,

    Thank you, Marsha! Always a pleasure.


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